724 by Maison Francis Kurkdjian is a modern and radiant unisex fragrance that celebrates elegance, freshness, and sophistication. Launched in 2022, this scent captures the essence of vibrant mornings and luminous days, designed for those who seek a bright and distinctive signature aroma.

The fragrance opens with sparkling top notes of aldehydes and Calabrian bergamot, creating an immediate burst of freshness and energy. At its heart, Egyptian jasmine, mock orange, and sweet pea unfold a soft, floral bouquet, adding depth and delicate refinement. The base of white musk and sandalwood leaves a warm, lingering trail that combines elegance with subtle sensuality.

724 is a fragrance that embodies light, modernity, and timeless charm — perfect for everyday wear or memorable occasions.

Fragrance Pyramid:
Top notes: Aldehydes, Calabrian Bergamot
Heart notes: Egyptian Jasmine, Mock Orange, Sweet Pea
Base notes: White Musk, Sandalwood