Floraïku is a relatively new fragrance brand that was founded in 2017 by Clara and John Molloy, the founders of the Memo Paris and Hermetica brands. The Molloys were inspired by their love for Japanese culture and the art of perfumery, and sought to create a brand that would combine the best of both worlds.

The name "Floraïku" is a combination of "flora," which refers to the beauty of nature, and "haiku," which is a traditional form of Japanese poetry. The brand's fragrances are inspired by the beauty of Japanese nature, the tranquility of tea ceremonies, and the art of haiku poetry.

Floraïku's fragrance collection is divided into three categories: Enigmatic Flowers, Secret Teas and Forbidden Incense, each with its own distinct olfactory style. 

The brand's fragrances are composed by top perfumers such as Alienor Massenet and Sophie Labbé, and are made with high-quality ingredients sourced from around the world. Each scent tells a unique story and is designed to transport the wearer on a sensory journey to Japan.

In addition to their fragrances, Floraïku is also known for their minimalist fragrance bottles, which are inspired by traditional Japanese tea ceremony utensils. The bottles are designed to be mixed and matched, allowing customers to create their own unique scent combinations.